Whilst Spotify has just hit its users with a price hike, Apple Music has launched a big upgrade and it won’t cost a penny more. The US technology firm has just revealed that, from next month, subscribers to the £9.99 per month streaming service will be treated to much-improved audio when listening to their favourite playlists.
This sound boost is all thanks to Apple Music getting something called Spatial Audio with support for Dolby Atmos.
For those that may not have heard of this technology, Spatial Audio and Dolby Atmos give artists the opportunity to create immersive audio experiences for their fans with true multidimensional sound and clarity. This basically makes the sound appears to hit your ears from all directions making things sound much more true-to-life and engaging.
Once the upgrade is released users won’t have to do a thing as, by default, Apple Music will automatically play Dolby Atmos tracks, well as long as you have the right equipment that is.
To get the best experience you’ll need the latest AirPods and Beats headphones with an H1 or W1 chip – that means gadgets including Beats Solo3, Powerbeats3, AirPods and BeatsX will all work.
The improved sound will also belt out of the built-in speakers in the latest versions of iPhone, iPad, and Mac.
Apple says that it will be adding new Dolby Atmos tracks constantly and will be curating a special set of Dolby Atmos playlists to help listeners find the music they love.
In addition, albums that are available in Dolby Atmos will have a badge on the detail page for easy discovery.
“Apple Music is making its biggest advancement ever in sound quality,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats.
“Listening to a song in Dolby Atmos is like magic. The music comes from all around you and sounds incredible. Now we are bringing this truly innovative and immersive experience to our listeners with music from their favourite artists like J Balvin, Gustavo Dudamel, Ariana Grande, Maroon 5, Kacey Musgraves, The Weeknd, and so many more. Subscribers will also be able to listen to their music in the highest audio quality with Lossless Audio. Apple Music as we know it is about to change forever.”
And Kevin Yeaman, Dolby Laboratories’ president and CEO, added: “Today marks the introduction of Dolby Atmos on Apple Music — a new music experience that is transforming how music is created by artists and enjoyed by their fans.
“We are working with Apple Music to make Spatial Audio with Dolby Atmos widely available to all musicians and anyone who loves music.”