Sam Armytage’s new role at Seven: Ex-Sunrise host, 46, is parachuted into a plum racing job in order to steal the spotlight from Ten’s Melbourne Cup
Samantha Armytage will be used to heavily promote Sydney’s spring racing carnival, according to a report in The Australian.
The Australian’s social diary claims it was told NSW racing boss Peter V’landys wants Seven, the Sydney racing rights holder, to raise the carnival’s profile.
Seven insiders say Sam will be used to promote the $10 million Golden Eagle Stakes on Seven, to compete against Ten’s coverage of The Melbourne Cup.
Ex-Sunrise star Sam Armytage (pictured) is set to promote Sydney spring racing take on the Melbourne Cup, according to The Australian this week
That race will be held on October 29, just days before Melbourne Cup.
It comes after talk Sam would replace Tracey Grimshaw as the anchor on A Current Affair.
However Seven quickly quashed those rumours.
The Australian’s social diary claims it was told NSW racing star Peter V’landys wants Seven, the Sydney racing rights holder, to raise the carnival’s profile. Pictured: Sam Armytage
A Seven spokesperson clarified Armytage remains under contract at Seven for the next 18 months.
Sam is currently appearing as a guest on reality dating show, Farmer Wants A Wife, to help singles find love.
Sam recently gave insight into her life in the Southern Highlands, after stepping away from the spotlight.
Seven insiders say Sam will be used to promote the $10 million Golden Eagle Stakes to compete against Ten’s coverage of The Melbourne Cup. The race is in October
‘We have horses and there’s always something going on,’ Sam, 46, told TV Week recently.
‘I’m happy to use the chainsaw and I drive the bobcat and the tractor. But not the bulldozer — it’s too big and scary.’
Sam says that she and Richard, 60, fell in love at first sight – but he had never seen her on Sunrise, which she hosted at the time.
Samantha gave a rare insight to her quiet life in the country with husband Richard Lavender recently to TV Week. Both pictured
‘I instantly knew Rich was grounded and an earthy type. I liked that he had no idea who I was, and I liked his blue eyes,’ she said.
Sam added that her role as a matchmaker on Farmer Wants a Wife is perfect as it mirrors her own experience.
‘The show is basically my life, moving to the country for love,’ she said. ‘I was thrilled to be asked’.
The former Sunrise host says that the pair are ‘always busy’ on the farm. ‘We have horses and there’s always something going on,’ she told TV Week