Monday, December 5, 2022
HomeTv & ShowGolden Globes organization HFPA dropped by PR firm Sunshine Sachs .. amid...

Golden Globes organization HFPA dropped by PR firm Sunshine Sachs .. amid lack of diversity fallout


Golden Globes organization Hollywood Foreign Press Association dropped by longtime PR firm Sunshine Sachs… amid lack of diversity fallout

The Hollywood Foreign Press Association is facing more fallout amid claims it lacks diversity among its members. 

Sunshine Sachs, the public relations firm for the HFPA, which runs and organizes the Golden Globes, has dropped the organization as a client, according to The Hollywood Reporter.

The bicoastal PR firm, headed by veteran publicists Ken Sunshine and Shawn Sachs,  had represented the HFPA for about 11 years.   

Split! Sunshine Sachs, the public relations firm for the Hollywood Foreign Press Association, which runs and organizes the Golden Globes, has dropped the organization as a client

Split! Sunshine Sachs, the public relations firm for the Hollywood Foreign Press Association, which runs and organizes the Golden Globes, has dropped the organization as a client

Sunshine Sachs notified the HFPA that it was severing its working relationship in a written document earlier this week, and then the news of its decision was presented to the HFPA’s board on Thursday. 

The split comes just over one year after a scathing report by the Los Angeles Times revealed the organization didn’t have any Black members out of its 87 international journalists, and that it had engaged in questionable ethical and financial practices. 

The HFPA is a non-profit organization of journalists who report on the entertainment industry in the U.S. for media predominantly outside the U.S. 

Longtime working relationship: Sunshine Sachs, headed by veteran publicists Ken Sunshine and Shawn Sachs, represented the HFPA since 2011

Longtime working relationship: Sunshine Sachs, headed by veteran publicists Ken Sunshine and Shawn Sachs, represented the HFPA since 2011

At the time of the report, which was on February 26, 2021, the organization’s 87 members from more than 50 countries included various people of color, but not a single Black member.  

In fact, former HFPA board chair Meher Tatna said the organization has not had a Black member since at least 2002, in an interview with Variety.

After the article was published, the HFPA released a statement vowing to implement an ‘action plan’ with the goal of having a more inclusive and diverse membership body.   

But NBC, the longtime broadcaster of the Golden Globes, told the HFPA that it would not air the annual ceremony in 2022, as a means to allow more time to implement major structural reforms.    

Fallout: The bicoastal PR firm's decision to severe working ties comes just over one year after a scathing report by the Los Angeles Times revealed the HFPA didn't have any Black members out of its 87 international journalists, and that the organization had engaged in questionable ethical and financial practices

Fallout: The bicoastal PR firm’s decision to severe working ties comes just over one year after a scathing report by the Los Angeles Times revealed the HFPA didn’t have any Black members out of its 87 international journalists, and that the organization had engaged in questionable ethical and financial practices

However, the organization went forward with the 79th Golden Globe Awards in January, in a small private event that was not televised, and didn’t include any nominees, celebrities, or press members. 

‘We have always [believed] and continue to believe in the ability of the HFPA to positively transform and hope that change inspires Hollywood as a whole,’ the Sunshine Sachs letter to the HFPA read, adding, ‘We will always cheer for reform and commitment to diversity and look forward to seeing your continued growth as an organization.’

Sunshine Sachs has clientele roster that includes such A-listers as Leonardo DiCaprio and Lin-Manuel Miranda  

NBC, the longtime broadcaster of the Golden Globes, told the HFPA that it would not air the annual ceremony in 2022, as a means to allow the organization more time to implement major structural reforms. However, , the organization wen the 79th Golden Globe Awards in January, in a small private event that was not televised, and didn't include any nominees, celebrities, or press members.

No televised Globes in 2022: NBC, the longtime broadcaster of the Golden Globes, told the HFPA that it would not air the annual ceremony in 2022, to allow more time to implement major structural reforms. However, the organization went forward with a small private event that was not televised, and didn’t include any nominees, celebrities, or press members; The 78th Golden Globes (pictured) was held in Feb. 2021

Advertisement

RELATED ARTICLES

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisment -

Most Popular

Recent Comments