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Good Morning Britain viewers do a double take after Mary Portas ditched her iconic red hair 


‘I didn’t even recognise who it was!’: Good Morning Britain viewers do a double take after Mary Portas ditched her iconic red hair

Her hallmark was once a dramatic red bob. 

But viewers of Good Morning Britain had to do a double take on Wednesday as Mary Portas showed off a notably toned-down look after bidding farewell to her auburn tresses.

The retail guru, 61, has embraced a more natural hue after letting her tresses grow out during lockdown. 

'I didn't even recognise who it was!': Good Morning Britain viewers did a double take on Wednesday after Mary Portas ditched her iconic red hair

‘I didn’t even recognise who it was!’: Good Morning Britain viewers did a double take on Wednesday after Mary Portas ditched her iconic red hair

Speaking to hosts Kate Garraway and Adil Ray, the broadcaster explained: ‘My roots kept coming through during lockdown and my daughter said, “Leave it be mum, it looks nice as it is”. So I let it grow out.’

Mary revealed that even when hairdressers reopened, she had taken so fondly to her natural look that she did not revert back. 

She said earlier this year: ‘Through lockdown, my grey started to come through and everyone, my sister in particular was like, “What are you going to do with your hair? How are you going to get it cut?” 

New head of hair: The retail guru, 61, has embraced a more natural hue after letting her tresses grow out during lockdown (pictured right in 2018)

Striking: Her hallmark was once a dramatic red bob (pictured 2018)

New head of hair: The retail guru, 61, has embraced a more natural hue after letting her tresses grow out during lockdown (pictured right in 2018)

‘And I remember I had to do an interview for the BBC, and I just looked at my head – grown out, grey had come through – and I just thought: “No, this is me now.”‘  

The star continued: ‘And I think it is that journey of softness; I think it is that journey of me feeling connected deeply to where I am now in my life.

‘So, no, no more bob. It’s grey and a bit of blonde thrown in there, and it’s longer.’

New look: Mary previously said: 'So, no, no more bob. It's grey and a bit of blonde thrown in there, and it's longer'

New look: Mary previously said: ‘So, no, no more bob. It’s grey and a bit of blonde thrown in there, and it’s longer’

'Looking fabulous': Viewers of the ITV programme took to Twitter with their compliments

‘Looking fabulous’: Viewers of the ITV programme took to Twitter with their compliments

Viewers of the ITV programme took to Twitter with their compliments. 

‘Mary Portas looks wonderful,’ one praised, as another chimed, ‘Loving Mary Portas hair this morning. Looking fabulous’. 

A third admitted they did not recognise the high street expert: ‘Her hair looks better now I didn’t even recognise who it was until the old pic flashed up’. 

Mary is widely renowned for her known for her retail-and business-related television shows such as Mary, Queen of Shops. 

In May 2011, she was also appointed by former Prime Minister David Cameron to lead a review into the future of Britain’s high streets. 

Guru: Mary is widely renowned for her known for her retail-and business-related television shows such as Mary, Queen of Shops (pictured November 2018)

Guru: Mary is widely renowned for her known for her retail-and business-related television shows such as Mary, Queen of Shops (pictured November 2018)

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