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Holly Willoughby nails sartorial chic in a charcoal trouser suit to launch her pop-up boutique


Holly Willoughby showed off her chic sense of style as she officially opened her Wylde Moon pop-up boutique at the English National Opera shop at London Coliseum on Saturday.

The television presenter, 41, donned a slate grey jacket which she wore over a sophisticated white blouse with ruffle detail and a plunging neckline as she became store clerk for the day by packing gifts for her customers.

Opting for a pair of simple caramel and navy Chanel-style pumps, Holly posed up a storm with her brand’s purchases as she became guest of honour at the opening.

Stepping out: Holly Willoughby, 41, nailed sartorial chic as she officially opened her Wylde Moon pop-up boutique at the English National Opera shop at London Coliseum on Saturday

Stepping out: Holly Willoughby, 41, nailed sartorial chic as she officially opened her Wylde Moon pop-up boutique at the English National Opera shop at London Coliseum on Saturday

This Morning presenter Holly wore minimal make-up to show off her natural beauty and accessorised with some gold chains around her neck.

The Dancing On Ice host posed in front of a number of products on sale at the venue, including her book of life lessons titled Reflections.

Holly collaborated with the ENO store to sell her (borrowed from) The Wild perfume from her lifestyle brand WYLDE MOON. 

Getting stuck in: The television presenter donned a charcoal grey jacket which she wore over a white blouse with ruffle detail and a plunging neckline as she served a customer

Getting stuck in: The television presenter donned a charcoal grey jacket which she wore over a white blouse with ruffle detail and a plunging neckline as she served a customer

In style: Holly opted for a pair of caramel and navy blue flats while she wore a pair of black jeans for her outing

In style: Holly opted for a pair of caramel and navy blue flats while she wore a pair of black jeans for her outing

Completing the look: This Morning presenter Holly wore minimal make-up to show off her natural beauty and accessorised with some gold chains around her neck

Completing the look: This Morning presenter Holly wore minimal make-up to show off her natural beauty and accessorised with some gold chains around her neck

On Friday, Holly looked radiant as she went make-up free while signing several copies of her book Reflections ahead of Mother’s Day in an Instagram video.  

Holly shared the video with her 7.7 million Instagram followers and wrote: ‘Morning!!! Busy signing copies of my book #REFLECTIONS today… just in time for Mothers Day… also Happy Birthday @eltonjohn… link to order in my bio xxx’

She started the video by saying: ‘Good morning everybody! Happy Friday. It is a lovely day outside, it’s also Elton John’s birthday, I’m listening to Elton – happy birthday.  

Star quality: The Dancing On Ice host posed in front of of the store as well as inside in front of a number of products on sale at the venue, including her book of life lessons titled Reflections

Star quality: The Dancing On Ice host posed in front of of the store as well as inside in front of a number of products on sale at the venue, including her book of life lessons titled Reflections

Businesswoman: Holly collaborated with the ENO store to sell her (borrowed from) The Wild perfume from her lifestyle brand WYLDE MOON

Businesswoman: Holly collaborated with the ENO store to sell her (borrowed from) The Wild perfume from her lifestyle brand WYLDE MOON

Natural beauty: She looked radiant as she stood outside the shop in the sunshine in London this weekend

Natural beauty: She looked radiant as she stood outside the shop in the sunshine in London this weekend 

She continued: ‘Sunday is Mother’s Day, and I’ve got a list of books here that have been sent,’ she told the camera. 

‘Which is so lovely, people are giving them to their mummies for Mother’s Day,’ Holly said, as she read one of the inscriptions out.

‘This one is for Sarah, I’m signing it for Helen, and it’s on its way, I’ll make sure it gets there before Sunday,’ she smiled.

Strike a pose: She looked happy as she held one of the bottles of her perfume in her hand at the shop

Strike a pose: She looked happy as she held one of the bottles of her perfume in her hand at the shop

Collaboration: Holly decided to collaborate with the store at the English National Opera because she has a personal love with the music

Collaboration: Holly decided to collaborate with the store at the English National Opera because she has a personal love with the music

On sale: The star was happy to see her products sell after she ventured out for the day in London

On sale: The star was happy to see her products sell after she ventured out for the day in London

Holly looked in high spirits as she signed off: ‘Anyway, have a good weekend, lots of love’

Reflections was released last year, and she said the novel, which is a series of poignant and thoughtful essays, focused on finding inner and outer beauty.  

It comes after Holly returned to This Morning on Wednesday following her self-isolation with Covid. 

Glowing: Holly Willoughby looked radiant as she went make-up free on Friday while signing several copies of her book Reflections

Glowing: Holly Willoughby looked radiant as she went make-up free on Friday while signing several copies of her book Reflections

She was thrilled to be back in action with co-host Phillip Schofield and said she felt ‘rubbish’ for the first two days after she tested positive.   

Holly was absent from proceedings on the show since she tested positive on Saturday March 13, forcing her to bow out of Dancing On Ice semi-final hours before the show aired. 

Speaking on Wednesday’s episode of This Morning, she said: ‘It’s so nice to be back. I feel like I’ve been gone forever.’   

She's back: Holly returned to This Morning on Wednesday following her self-isolation with Covid

She’s back: Holly returned to This Morning on Wednesday following her self-isolation with Covid

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