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HomeTv & ShowHow Neighbours is set to make millions for the Aussie tourism industry

How Neighbours is set to make millions for the Aussie tourism industry


The producers of axed soap Neighbours and Tourism Australia (TA) have hatched a plan to lure UK viewers Down Under with an ad using scenes from the show.

Fans in Britain will see the one-off commercial when the 90-minute finale goes to air on Channel 5 on Friday evening.

The Daily Telegraph reports the 30-second spot will splice together highlights from the much-loved soap’s 37-year history with scenes from the Don’t Go Small, Go Australia advertisement made by TA.

The producers of axed soap Neighbours (cast and crew pictured) and Tourism Australia (TA) have hatched a plan to lure UK viewers Down Under with an ad using scenes from the how

The producers of axed soap Neighbours (cast and crew pictured) and Tourism Australia (TA) have hatched a plan to lure UK viewers Down Under with an ad using scenes from the how

The new commercial was made with the co-operation of Neighbours’ production company Fremantle.

As a tribute to Neighbours, the ad will finish with the word ‘Australia’ styled exactly like the show’s famous logo. 

Australian TV and film has a long history of luring travellers from overseas before pandemic travel restrictions were imposed. 

Consultancy group, Deloitte Access Economics, has produced research to back the claim.

The 30-second spot will splice together highlights from the much loved soap's 37-year history with scenes from the Don't Go Small, Go Australia advertisement made by Tourism Australia (pictured)

The 30-second spot will splice together highlights from the much loved soap’s 37-year history with scenes from the Don’t Go Small, Go Australia advertisement made by Tourism Australia (pictured)

Deloitte said 230,000 travellers, worth $725 million in tourist dollars, headed Down Under because of what they had seen of the country in Australian movies and television.

‘Aussie films and TV broadcast overseas project an image of the country,’ Deloitte Access Economics partner John O’Mahony told the Daily Telegraph of the study.

He explained that that the trend is called ‘set-jetting’.

Fans in Britain will see the one-off commercial when the 90-minute finale goes to air on Channel 5 on Friday

Fans in Britain will see the one-off commercial when the 90-minute finale goes to air on Channel 5 on Friday

This is where tourists are drawn to visit a location where a TV show or movie was filmed.

O’Mahony said in his research that Australian Film and TV enticed people from overseas, especially from the UK, where Neighbours has been since 1986.

Tourism Australian exploited the ‘set-jetting’ trend in 2018 with a star-studded fake Crocodile Dundee trailer.

A recent report from consultancy Deloitte said 230,000 travellers, worth $725 million in tourist dollars, headed Down Under because of what they had seen of the country in Australian movies and television like Neighbours Picture: Natalie Bassingthwaighte reprised her role as a very different Izzy Hoyland in the Neighbours finale

A recent report from consultancy Deloitte said 230,000 travellers, worth $725 million in tourist dollars, headed Down Under because of what they had seen of the country in Australian movies and television like Neighbours Picture: Natalie Bassingthwaighte reprised her role as a very different Izzy Hoyland in the Neighbours finale 

Created as part of a tourism campaign, it brought in $6billion to the Australian economy. 

The trailers, starring Margot Robbie, Chris Hemsworth, Hugh Jackman and Russell Crowe, were later revealed to be part of a Tourism Australia campaign designed to attract American visitors.

The mock movie trailer is the tourism board’s biggest single US advertising campaign since Paul Hogan’s Come Say G’Day ads in the 1980s. 

The Deloitte research said that Australian Film and TV enticed people from overseas, especially from the UK, where Neighbours has been since 1986 Pictured: Neighbours favourites Kylie Minogue and Jason Donovan reprising their roles as Charlene and Scott in the finale

The Deloitte research said that Australian Film and TV enticed people from overseas, especially from the UK, where Neighbours has been since 1986 Pictured: Neighbours favourites Kylie Minogue and Jason Donovan reprising their roles as Charlene and Scott in the finale

The original Crocodile Dundee film was released in 1986 and made its star Paul Hogan into an international sensation, raking in $328 million at the U.S. box office.

Meanwhile, UK viewers can look forward to seeing a galaxy of Neighbours stars return to Ramsay Street for the finale on Friday night. 

Ian Smith, who played Harold Bishop, Peter O’Brien (Shane Ramsay), Natalie Bassingthwaighte, (Izzy Hoyland) and Guy Pearce (Mike Young) all featured heavily in the iconic swansong.

They were joined by Daniel MacPherson, (Joel Samuels), Mark Little (Joe Mangel) and Paul Keane, who memorably played Des Clarke.

 Kylie Minogue, best known for playing Charlene Robinson and Jason Donovan, who played Scott Robinson, also reprised their roles.

TV and movie star Paul Hogan (pictured) featured in the Come Say G'Day ads, used to lure US tourists Down Under in the 1980s

TV and movie star Paul Hogan (pictured) featured in the Come Say G’Day ads, used to lure US tourists Down Under in the 1980s

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