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Jennifer Lopez shows off her curves in a new promotional reel for her upcoming beauty collection


Jennifer Lopez shared a teaser video to showcase her new line for JLo Beauty on her brand’s Instagram page. 

The newlywed Mrs. Affleck stunned in the video, flaunting her toned midriff and fit physique to promote her ‘#SummerOfBooty’ collection. 

The singer, 52, launched her beauty brand back in 2021, and has since then become a major success for the star. 

Excited: Jennifer Lopez, 52, will be launching a body collection for her beauty brand, JLo Beauty, on July 24

Excited: Jennifer Lopez, 52, will be launching a body collection for her beauty brand, JLo Beauty, on July 24 

The summer line is set to launch on July 24, which also happens to be the star’s birthday.

The short reel showed the gorgeous star all glammed up and donning multiple outfits, from a vibrant yellow swimsuit, to a crystal-studded Dolce & Gabbana bikini. 

Jennifer uploaded a previous sultry, black and white teaser to share the news of the new expansion of the brand. 

JLo Beauty initially focused on skincare, such as serums, sheet masks, sunscreen, and creams. 

Beautiful: The businesswoman showed off her fit summer body in a video clip to tease her new line

Beautiful: The businesswoman showed off her fit summer body in a video clip to tease her new line 

Countdown: The new line will be available starting July 24

Successful: The star launched her beauty brand in 2021 and has become a prominent brand

New line: The actress and singer will be focusing on body for her new summer collection for her brand

The Selena star donned a yellow bikini top which she accessorized with yellow, aviator-styled sunglasses. 

She added orange-colored bikini bottoms to promote her summer collection with fashion fit for the warmer season. 

Later on in the clip, Jennifer was seen posing behind greenery and large plant leaves. Her hair was parted in the middle and fell down in natural waves past her shoulders. 

Expansion: The beauty creator appears to be thrilled to have the opportunity to continue to grow her brand

Expansion: The beauty creator appears to be thrilled to have the opportunity to continue to grow her brand

Glamorous: Jennifer donned a crystal-embellished Dolce & Gabbana two-piece swimsuit in the video

Glamorous: Jennifer donned a crystal-embellished Dolce & Gabbana two-piece swimsuit in the video 

Big surprise! The new collection launches on the day of Jennifer's birthday, making the day extra special for the star

Big surprise! The new collection launches on the day of Jennifer’s birthday, making the day extra special for the star 

In a previous promotional post on the cosmetics label’s Instagram page, the new lines was described in a short caption. 

‘A clinically backed line of high-performance skincare for the body, JLo Body delivers visible results and limitless confidence.’ 

During the video, the actress showed off her toned booty, as part of the campaign’s slogan, #SummerOfBooty. 

Leap of success: Jennifer started her beauty brand from nothing, and can now be found in stores such as Sephora

Leap of success: Jennifer started her beauty brand from nothing, and can now be found in stores such as Sephora 

Summer of booty: The Hollywood star showed off her toned and fit body to promote new campaign

New look: At one point in the clip, Jennifer could be seen donning a revealing, one-piece black bodysuit

Summer of booty: The Hollywood star showed off her toned and fit body to promote new campaign 

Jennifer has a passion for all things beauty and creating products for people around the world.

‘This is my company. This is something that I’ve started from the ground up. This is my baby,’ the star explained in a video on her own YouTube page.  

Working in the industry and having the chance to meet and converse with numerous makeup artists has helped her in developing products. 

She stated on Live With Kelly And Ryan that, ‘all of the knowledge and all the things I had learned over the years I kind of threw into the line.’ 

Special surprise: Details of exactly what products will be in the body collection has yet to be revealed

Special surprise: Details of exactly what products will be in the body collection has yet to be revealed 

Busy bee: The newlywed has been keeping to her on-the-go schedule, even though she just tied the knot with actor Ben Affleck, 49, in a Las Vegas wedding

Busy bee: The newlywed has been keeping to her on-the-go schedule, even though she just tied the knot with actor Ben Affleck, 49, in a Las Vegas wedding

Previous teaser: Jennifer uploaded a previous video clip teasing the body skincare product in a short, black and white reel

Previous teaser: Jennifer uploaded a previous video clip teasing the body skincare product in a short, black and white reel 

Amid her new #SummerOfBooty campaign, the actress has been enjoying a honeymoon abroad with new husband, Ben Affleck, 49. 

The two tied the knot in a whirlwind romance during a Las Vegas wedding on July 16, garnering a tumultuous amount of media attention. 

The couple have been spending a romantic getaway in Paris, along with their children.  

Countdown almost over: In the promotional reel, Jennifer teased that the new body collection will drop the following day on July 24

Countdown almost over: In the promotional reel, Jennifer teased that the new body collection will drop the following day on July 24 

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