Friday, May 20, 2022
HomeTv & ShowKanye West announces new Yeezy collaboration with Gap and Balenciaga: 'It is...

Kanye West announces new Yeezy collaboration with Gap and Balenciaga: 'It is a vision come true'


Kanye West announces new Yeezy collaboration with Gap and Balenciaga: ‘It is a vision come true’


Kanye West has teamed up with retailer giant Gap and famed fashion house Balenciaga for a new collaboration.

On Friday, the 44-year-old rapper confirmed the upcoming project by posting an excerpt from a contract signed by representatives of the three brands on his Instagram page.

‘It is a vision come true to work with Gap and Demna, the creative director of Balenciaga, to make incredible product available to everyone at all times,’ the Flashing Lights hitmaker told Vogue.

Exciting! Kanye West has teamed up with retailer giant Gap and famed fashion house Balenciaga for a new collaboration. Seen in 2019

Exciting! Kanye West has teamed up with retailer giant Gap and famed fashion house Balenciaga for a new collaboration. Seen in 2019

New collaboration: On Friday, the 44-year-old rapper confirmed the upcoming project by posting an excerpt from a contract signed by representatives of the three brands on his Instagram page

New collaboration: On Friday, the 44-year-old rapper confirmed the upcoming project by posting an excerpt from a contract signed by representatives of the three brands on his Instagram page

Demna Gvasalia – who recently shortened his professional name to Demna – previously worked with West when he served as the creative director for the rapper’s second Donda album listening party in August 2021.

According to Vogue, the collaboration, which is titled Yeezy Gap Engineered by Balenciaga, is set for a June release with a second drop to come later in 2022.

Dema told Vogue, ‘This is a very different challenge. I’ve always appreciated the utilitarianism and the accessibility of Gap. 

‘I share some of the same sensibilities in my creative language. This project allowed me to join forces [with Ye] to create utilitarian fashion for all.’ 

Coming soon: According to Vogue, the collaboration, which is titled Yeezy Gap Engineered by Balenciaga, is set for a June release with a second drop to come later in 2022.  Ye pictured at the Balenciaga show during Paris Fashion Week in 2020

Coming soon: According to Vogue, the collaboration, which is titled Yeezy Gap Engineered by Balenciaga, is set for a June release with a second drop to come later in 2022.  Ye pictured at the Balenciaga show during Paris Fashion Week in 2020

Kanye – who officially changed his name to Ye – inked a massive 10-year deal with Gap in 2020.

In June 2021, Ye debuted his first Gap item, a $200 blue puffer jacket, which sold out online within a few hours of its release.

The $90 Yeezy blue hoodie that Ye released in November delivered the most single-day sales in in Gap’s history.

Big hit: In June 2021, Ye debuted his first Gap item, a $200 blue puffer jacket, which sold out online within a few hours of its release

Big hit: In June 2021, Ye debuted his first Gap item, a $200 blue puffer jacket, which sold out online within a few hours of its release

According to a press release from Gap, the Yeezy Gap Engineered by Balenciaga items will available ‘alongside continued Yeezy Gap releases.’

Ye has frequently showcased his love for Balenciaga. On Tuesday, the Grammy Award winner was spotted shopping at the luxury brand’s Miami boutique with rapper Future.

After the shopping spree, Ye jetted to New York City for a date night with his new girlfriend Julia Fox.

Personal stylist: Ye's new girlfriend Julia Fox, who revealed that the rapper had surprised her with hotel suite filled with new clothes, was decked out in Balenciaga when the pair enjoyed dinner in Manhattan. Pictured in January 2022

Personal stylist: Ye’s new girlfriend Julia Fox, who revealed that the rapper had surprised her with hotel suite filled with new clothes, was decked out in Balenciaga when the pair enjoyed dinner in Manhattan. Pictured in January 2022

The 32-year-old actress, who revealed that the rapper had surprised her with hotel suite filled with new clothes, was decked out in Balenciaga when the pair enjoyed dinner in Manhattan.

Ye is also credited with introducing his estranged wife Kim Kardashian, 41, to the brand.

Over the past few months, the  SKIMS mogul has sported Balenciaga for numerous high-profile appearances, from the MET Gala to her Saturday Night Live hosting debut to the People’s Choice Awards.

Favorite brand: Over the past few months, Ye's ex Kim Kardashian has sported Balenciaga for numerous high-profile appearances, from the MET Gala to her Saturday Night Live hosting debut to the People's Choice Awards. Seen in September 2021

Favorite brand: Over the past few months, Ye’s ex Kim Kardashian has sported Balenciaga for numerous high-profile appearances, from the MET Gala to her Saturday Night Live hosting debut to the People’s Choice Awards. Seen in September 2021

Advertisement

RELATED ARTICLES

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisment -

Most Popular

Recent Comments