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Kate and William adopt new strategy ‘straight out of Meghan and Harry’s playbook’


Kate and Prince William’s YouTube channel and social media have been compared to Meghan Markle and Prince Harry’s social media. The Daily Mail’s Royal Editor Rebecca English pointed out that the Cambridges hired the Sussexes social media guru in the Channel 5 documentary Kate: Our Queen in Waiting.

Narrator is David Riley said: “In 2021, Kate and William launched their own YouTube channel.”

Royal expert Katie Nicholl said: “It’s a very deliberate move to connect with a very different audience, a younger generation who will in fact be their subjects.”

Ms English added: “It was straight out of Harry and Meghan’s social media playbook and what’s been quite interesting is she hired Meghan and Harry’s social media guru and I think you can really see the difference he has made.”

READ MORE: US TV hosts mock Meghan and Harry as support slides

It comes as the Duchess of Cambridge has taken over the Duke of Sussex’s former roles as patron of the Rugby Football Union (RFU) and the Rugby Football League (RFL).

Kate was given the royal patronages by the Queen and Kensington Palace said the high-profile sporting appointments “closely align with Her Royal Highness’ long-standing passion for sport and the lifelong benefits it can provide”.

It makes the duchess the first member of the royal family to officially receive one of the Sussexes’ past patronages and the confirmation comes ahead of the start of the Guinness Six Nations tournament this weekend.

In a new video released by Kensington Palace to mark her new patronages, Kate can be seen passing a rugby ball to players.

“Two fantastic organisations who are committed to harnessing the power that sport can have in bringing communities together and helping individuals flourish.”

“I look forward to working with them across all levels of the games, and to cheering England on in what promises to be an exciting year for both sports! C”

The video also features Jodie Cunningham from the England rugby league women’s team, Maro Itoje from the England rugby union men’s team, James Simpson from the England rugby league wheelchair men’s team, and Poppy Cleall from the England rugby union women’s team.

England’s first Six Nations game at Twickenham is against Wales on February 26, following away games against Scotland and Italy.

Kate’s new affiliation with England Rugby puts her in direct competition with husband the Duke of Cambridge, who is the Welsh Rugby Union’s patron.



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