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Kenny G appears in Busch Light ad for Super Bowl Sunday reprising Head For the Mountains jingle


Kenny G appears in Busch Light ad for Super Bowl Sunday reprising classic Head For the Mountains jingle

  • Iconic saxophone player, 65, is seen in commercial playing retro jingle  
  • Star spent multiple hours and played the riff around 100 times to perfect it 
  • The ad will appear in 41 different markets on local TV stations 
  • Super Bowl LVI is slated to take place February 13 from LA 


Kenny G headlines a commercial set to air on Super Bowl Sunday for Anheuser-Busch, incorporating throwback elements into the ad for Busch Light beer.

In the spot from the Martin Agency, the Seattle-born musician, 65, played the brand’s 1979 jingle Head For the Mountains.

In the ad, two men are in the woods about to consume the beers, when a trio of giant people appear reprising the old jingle, ‘It’s cold and it’s smooth and it’s waiting for you, head for the mountains of Busch Beer.’

The latest: Kenny G, 65, headlines a commercial set to air on Super Bowl Sunday for Anheuser-Busch, incorporating throwback elements into the ad for Busch Light beer

The latest: Kenny G, 65, headlines a commercial set to air on Super Bowl Sunday for Anheuser-Busch, incorporating throwback elements into the ad for Busch Light beer

One of the people then says, ‘Hit it giant Kenny G!’ at which point the musician plays his interpretation of the jingle.

The saxophone player told Billboard that appearing in the spot represented ‘an awesome opportunity.

‘Think about it: you’ve got an iconic brand like Anheuser-Busch and this song, Head for the Mountains, that’s been around since the late 1970s,’ the Grammy-winning artist told the outlet. ‘I get a chance to reprise the song and be in a Super Bowl commercial! You add any one of those ingredients together and it’s great.’

Kenny G told the outlet that he spent multiple hours practicing for the spot, and played the riff around 100 times to perfect it.

Kenny G, snapped last year in NYC, said he played the riff around 100 times to perfect it

Kenny G, snapped last year in NYC, said he played the riff around 100 times to perfect it

In the spot from the Martin Agency, the Seattle-born musician played the brand's 1979 jingle Head For the Mountains

In the spot from the Martin Agency, the Seattle-born musician played the brand’s 1979 jingle Head For the Mountains

‘The hard part for me was that it’s always about the music first,’ he said. ‘So, sure I want the exposure of being in a Super Bowl commercial, but the key for me was, “Can I come up with a part that I feel really proud of that is going to work?”’

Speaking with Variety, Kenny G said that the creative process in making the ad ‘was challenging.

‘I’m pretty meticulous,’ the musician said, adding that he was ‘tweaking, listening, re-listening, resting [his] ears listening back over and over until [he] found something [he] felt worked well.’

In the ad, two men are in the woods about to consume the beers

In the ad, two men are in the woods about to consume the beers

A trio of giant people appear reprising the old jingle, 'It's cold and it's smooth and it's waiting for you, head for the mountains of Busch Beer'

A trio of giant people appear reprising the old jingle, ‘It’s cold and it’s smooth and it’s waiting for you, head for the mountains of Busch Beer’

The ad featuring Kenny G will appear in 41 different markets on local TV stations

The ad featuring Kenny G will appear in 41 different markets on local TV stations 

The ad featuring Kenny G will appear in 41 different markets on local TV stations, according to Variety.

The game will also include a star-studded halftime show featuring Dr. Dre, Snoop Dog, Mary J. Blige, Kendrick Lamar and Eminem.

Kenny G told Billboard of his fellow musical artists, ‘It’s going to be great because I’m a fan of all of them because I like people who are good at what they do and they are all really, really good at what they do!’

Super Bowl LVI, between the Los Angeles Rams and Cincinnati Bengals, is slated to take place February 13 from SoFi Stadium in Inglewood, California. The game will air on NBC and Telemundo and is set to stream on Peacock beginning at 6:30 p.m. ET/3:30 p.m. PT.

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