Footage from the blaze shows thick black smoke billowing out of a flat one floor below the top. The block of flats is said to be on Bucknall Old Road, in Hanley, an area north of Stoke on Trent and north-east of Newcastle under Lyme.
StokeLive is reporting that an air ambulance has been spotted landing at a clearing near Old Hall Street.
It added that witnesses say the fire started around 7.10am this morning (Saturday).
No details have yet been released by Staffordshire Fire and Rescue Service or West Midlands Ambulance Service.
More to follow…