Mark Wahlberg is launching his own tequila brand: 'We plan on being the best'

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Mark Wahlberg is launching his own tequila brand: 'We plan on being the best'

Mark Wahlberg is launching a tequila brand after George Clooney, The Rock and Kendall Jenner did it first.The Ted star, 50, has announced his colla

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Mark Wahlberg is launching a tequila brand after George Clooney, The Rock and Kendall Jenner did it first.

The Ted star, 50, has announced his collaboration with Flecha Azul, which was co-founded by Mexican PGA golfer Abraham Ancer and entrepreneur Aron Marquez, and revealed his reason for investing was the passion the pair showed him for their unique alcoholic drink.

‘It’s funny because when it was first mentioned to me I said, “Absolutely not,”‘ the actor told CNN Business.

He is heading into a lucrative market: Mark Wahlberg is launching a tequila brand, he announced this week on Instagram

He is heading into a lucrative market: Mark Wahlberg is launching a tequila brand, he announced this week on Instagram

‘You have all these other people out there claiming to have gone to Mexico and created tequila and cultivated agave and all this stuff,’ he added.

‘They were like, “This is not what that is, we have two amazing guys who are really young and like minded.”‘

The husband of Rhea Durham added, ‘I said I want to put my money where my mouth is and cut a big check ​and get involved with your brand and utilize all of my resources… everything that we have we are going to tap into and utilize to make sure this brand is as successful as possible.’

His tequila team: The Ted star, 50, has announced his collaboration with Flecha Azul, which was co-founded by Mexican PGA golfer Abraham Ancer and entrepreneur Aron Marquez

His tequila team: The Ted star, 50, has announced his collaboration with Flecha Azul, which was co-founded by Mexican PGA golfer Abraham Ancer and entrepreneur Aron Marquez

He said on Instagram: ‘Excited to share my latest project @flechaazultequila.’

The former rapper then shared: ‘When I met founders @abrahamancer and @aronhmarquez and tried Flecha Azul, I knew they had something special on their hands.

‘Handcrafted in Jalisco, Mexico from 100% estate-grown Blue Weber Agave, this tequila is ultra-premium and really honors their Mexican roots. I knew I wanted to share their amazing product with the rest of the world. I can’t wait for you to try it. Cheers!’

The product: 'You have all these other people out there claiming to have gone to Mexico and created tequila and cultivated agave and all this stuff,' he added. 'They were like, "This is not what that is, we have two amazing guys who are really young and like minded"'

The product: ‘You have all these other people out there claiming to have gone to Mexico and created tequila and cultivated agave and all this stuff,’ he added. ‘They were like, “This is not what that is, we have two amazing guys who are really young and like minded”‘

The Hollywood hunk put pen to paper as the brand’s principle investor in 2021 and he was able to visit the brand’s distillery in Jalisco, Mexico, which has been owned and operated by a local family since 1840.

Flecha Azul sells five different types of tequila: Blanco, Reposado, Anejo, Cristalino and Extra Anejo. The drinks are currently available in California, Texas, Nevada and Georgia but they will be available across the US later this year.

Wahlberg accepts that he is entering a market which is already occupied by some famous faces, such as George Clooney and Rande Gerber’s Casamigos tequila which was founded in 2013 and sold to Diageo in 2017 in a deal worth up to $1 billion.

Dwayne ‘The Rock’ Johnson recently launched his Teremana tequila, while supermodel Kendall Jenner has her own line, called 818.

HIS CELEBRITY COMPETITION 

GEORGE CLOONEY

CASAMIGOS

Casamigos is a tequila company co-founded by American actor George Clooney and owned by Diageo since 2017. The label was launched in 2013 by Clooney, nightlife entrepreneur Rande Gerber, and property developer Mike Meldman. 

Casamigos is a tequila company co-founded by American actor George Clooney and owned by Diageo since 2017.

Casamigos is a tequila company co-founded by American actor George Clooney and owned by Diageo since 2017.

The label was launched in 2013 by Clooney, nightlife entrepreneur Rande Gerber (pictured left), and property developer Mike Meldman

The label was launched in 2013 by Clooney, nightlife entrepreneur Rande Gerber (pictured left), and property developer Mike Meldman

 

THE ROCK

TEREMANA

Teremana Reposado Tequila is a premium tequila from superstar actor, athlete and entrepreneur Dwayne ‘The Rock’ Johnson. 

Developed in association with Ken Austin and Jenna Fagnan from Tequila Avión fame, Teremana follows the Polynesian and Mexican ethos of respect for the earth and its people.

Teremana Reposado Tequila is a premium tequila from superstar actor, athlete and entrepreneur Dwayne 'The Rock' Johnson

Teremana Reposado Tequila is a premium tequila from superstar actor, athlete and entrepreneur Dwayne ‘The Rock’ Johnson

 

KENDALL JENNER

818 

818 Blanco Tequila is a Gold Medal spirit, winning accolades before the revelation of its celebrity co-creator – Kendall Jenner. 

The tequila is crafted using hand-selected agaves which are then slowly roasted for 40 hours to release the earthy flavor within. This is then distilled twice in traditional pot stills and bottled as 818 Blanco.

818 Blanco Tequila is a Gold Medal spirit, winning accolades before the revelation of its celebrity co-creator ¿ Kendall Jenner

818 Blanco Tequila is a Gold Medal spirit, winning accolades before the revelation of its celebrity co-creator – Kendall Jenner

The tequila is crafted using hand-selected agaves which are then slowly roasted for 40 hours to release the earthy flavor within

The tequila is crafted using hand-selected agaves which are then slowly roasted for 40 hours to release the earthy flavor within

 

But the Daddy’s Home actor thinks the competition is a good thing.

He said: ‘The space is growing thanks to guys like Dwayne who have created a lot of awareness and excitement.

‘We’re coming for everybody’s spot… We plan on being the best because we have the best product out there. It’s the best value proposition for the customer.’

As far as movies, Mark will star with Tom Holland in Unchartered, which comes out February 18, 2022.

After that he will work with Kevin Hart in Me Time from Netflix.

Gym life: Mark, far left, seen with pal Mario Lopez during a workout in a large gym

Gym life: Mark, far left, seen with pal Mario Lopez during a workout in a large gym

The movie is about a stay-at-home dad who finds himself with some so-called me time for the first time in years.

He ultimately decides to reconnect with his former best friend as they enjoy a wild weekend together, according to Deadline.

Kevin and Mark have never previously worked together, but the stand-up comedian is also serving as a producer through his HartBeat Productions banner.

John Hamburg will write and direct Me Time, having previously worked with Kevin on the 2018 comedy film Night School. 

New film from Marky Mark: The action star will work with Tom Holland on Unchartered, which comes out February 18, 2022

New film from Marky Mark: The action star will work with Tom Holland on Unchartered, which comes out February 18, 2022

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