Pamela Anderson launches new line of cruelty-free purses made from apple leather… as the series based on her marriage to Tommy Lee winds down
Pamela Anderson is launching another line of vegan handbags.
The former Baywatch star is teaming up with Ashoka Paris to launch a follow-up to their 2020 collaboration of cruelty-free purses made from apple leather.
Apple leather is a vegan material. It is made from leftover apple waste from the fruit juice. It was invented in 2004 by Alberto Volcan in Northern Italy.
Business venture: Pamela Anderson is launching another line of vegan handbags with Ashoka Paris (pictured 2019)
Taking to Instagram, Ashoka Paris said: ‘The Pamela Shopping bag is now available! The latest bag in full Apple Skin capsule collection co-created with committed star Pamela Anderson.
‘It is a large shopping bag with an original clasp on the outside pocket, several inside pockets and a removable pouch. It comes in black, terracotta, nude and red.’
In addition, the pair – via PETA, the animal rights group – are doing one lucky fan to win their own bag.
The post continued: ‘SURPRISE! To celebrate the launch of the Pamela Shopping bag, we’ve teamed up with PETA UK to give you the chance to win one in the color of your choice.’
Apple leather is a process that includes taking the skins from apples grown in Bolzano in Italy, which are made into a powder and then shipped to a factory in Florence that works its magic to turn it into the leather.
Cruelty free: The purses consist of apple leather, a material made from the dried out skins of Italian apples
Supporting a good cause: Part of the sales will go to the Pamela Anderson Foundation, which supports groups that fight for human, animal and environmental rights (Pamela pictured 2019)
Part of the sales will go towards the Pamela Anderson Foundation, which supports people and groups that fight abuses of human, animal and environmental rights.
The first collection between the two dropped in June 2020 with Ashoka Paris labelling the former model as ‘a woman committed on all fronts.’
Their statement continued praising her as someone who is ‘changing mentalities, defending victims, delivering justice, challenging politics.’
They added: ‘For 25 years Pamela Anderson has been supporting those who are on the front line to protect human, animal and environmental rights…
Hot topic: Anderson’s new business venture comes as the series following her life and the release of her sex tape Pam & Tommy is being released (pictured with ex-husband Tommy Lee)
Stellar cast: The show stars Lily James as Anderson, Marvel star Sebastian Stan as Mötley Crüe drummer Tommy Lee
‘The Pamela Anderson Foundation funds the efforts of courageous men and women who inform and defend the planet and all those that live on it.
‘It is this unconditional commitment to help those who cannot defend themselves that convinced us to develop a project with her.’
Anderson’s new business venture comes as the series following her life and the release of her sex tape Pam & Tommy is being released.
The show stars Lily James as Anderson, Marvel star Sebastian Stan as Mötley Crüe drummer Tommy Lee, Nick Offerman and Seth Rogen.
The show’s sixth episode aired on Tuesday, and two more episodes will be released before the show comes to an end.