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HomeTv & ShowPip Edwards opens P.E Nation's first brick-and-mortar store

Pip Edwards opens P.E Nation's first brick-and-mortar store


Pip Edwards opens P.E Nation’s first brick-and-mortar store: ‘It’s a way to connect again after all that time when we couldn’t’

Pip Edwards is expanding her athleisure brand P.E Nation by opening the label’s first brick-and-mortar store.

The 42-year-old and her P.E. Nation co-founder Claire Tregoning opened the store at The Galeries in George St.

‘We see all around us the resurgence of retail,’ Pip told the Daily Telegraph this week.

Business: Pip Edwards is expanding her athleisure brand P.E Nation by opening the label's first brick-and-mortar store

Business: Pip Edwards is expanding her athleisure brand P.E Nation by opening the label’s first brick-and-mortar store

‘Bricks and mortar stores are a way to connect again after all that time when we couldn’t, and to really feel those connections,’ she continued.

‘It’s not just us, lots of other brands feel the same way, and you can see it in Sydney especially with the huge retail developments that are happening in the city.’

Pip and Claire recently showed P.E. Nation at Afterpay Australian Fashion Week.

In an in-depth chat with The Sydney Morning Herald last December, Pip spoke about her religious and supernatural views. 

Pip revealed she was born and raised a Catholic and still ticks the religion on the census, but doesn’t really ‘identify’ with the faith anymore. 

Expansion: The 42-year-old and her P.E. Nation co-founder Claire Tregoning opened the store at The Galeries in George St (pictured together)

Expansion: The 42-year-old and her P.E. Nation co-founder Claire Tregoning opened the store at The Galeries in George St (pictured together)

She also said she loves astrology, the practice of forecasting life events through the interpretation of the sun, moon and planets. 

‘You can take it with a grain of salt, but it adds another layer of colour and richness to what’s right in front of us,’ she told the publication. 

‘I am a massive animal card-reader. I have tea ceremonies. I have crystals. I burn sage, palo santo,’ she added.

Pip went on to say she experiences doubt in her ’emotional life’ but not in business, where she has ‘strong convictions’.

The mother of one has built an incredible fashion empire for herself with P.E Nation, alongside co-founder Claire.

Connection: 'Bricks and mortar stores are a way to connect again after all that time when we couldn’t, and to really feel those connections,' Pip said

Connection: ‘Bricks and mortar stores are a way to connect again after all that time when we couldn’t, and to really feel those connections,’ Pip said

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