The broadcast began with the slogans ‘End Division, No referendum and Rebuild Scotland’ and comes after a damning Ipsos Mori poll suggested an outright majority for the SNP is likely. In a nightmare result for the Scottish Conservatives who are predicted to drop to 25 MSPs, the election would see the SNP win 70 of the 129 seats in Holyrood, with 53 per cent of Scots forecast to vote for Nicola Sturgeon’s party.
In a message which directly attacked the SNP government, Ruth Davidson who was leader of the Scottish Tories from 2011 to 2019, argued against voting for other opposition parties to reduce the prospect of splitting the Pro UK vote.
Although the usual line of attack remained for the Tories, arguing the SNP are not putting the pandemic recovery first, the difference here was the use of voting for the Scottish election as a means for strategizing how to beat the opposition.
This included the affirmation that the party vote under the two votes cast to elect MSPs, was “your best weapon against an SNP majority”.
Ms Davidson began the video highlighting just one example of the many benefits Scotland has reaped from being part of the UK. Namely how Scots have received vaccinations quickly, which in turn has contributed to the speedy roadmap out of lockdown.
She said: “With the UK vaccination programme now well underway, we have hope that the end could be in sight.
“But we now face the challenge of delivering our recovery.”
Ms Davidson went on to suggest the SNP have the wrong priorities and are “focused on dividing us all over again”.
Timing could not have been more apt for the Scot Tories video, as the SNP released their own campaign video.
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