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Spencer Pratt claims he sells up to $300,000 A MONTH at his crystal shop


The Hills star Spencer Pratt claims he’s making $300,000 a month in sales at his Pratt Daddy crystal shop located in Los Angeles’ affluent Pacific Palisades neighborhood.

In a new interview with Esquire, the TV personality boasted about his successes as a small business owner, as well as his desire to land himself back on a buzzy reality series.

‘I want a hit show so f***ing bad,’ confessed Pratt, who will always have his sights set on nabbing tabloid notoriety, finding the next big reality show, and ‘getting checks.’

Lucrative: The Hills star Spencer Pratt claims he's making $300,000 a month in sales at his Pratt Daddy crystal shop located in Los Angeles' affluent Pacific Palisades neighborhood; Pratt pictured in 2018

Lucrative: The Hills star Spencer Pratt claims he’s making $300,000 a month in sales at his Pratt Daddy crystal shop located in Los Angeles’ affluent Pacific Palisades neighborhood; Pratt pictured in 2018

Pratt, 38, rose to fame on MTV’s The Hills from 2007 to 2010 as the hated boyfriend (and now husband) of cast member Heidi Montag – a persona he admits was ‘all calculated.’

The couple, who have been married since 2008 and are parents to four-year-old son Gunner, reunited with their The Hills castmates in 2019 for a reboot of the series on MTV.

Though he’d hoped The Hills revival would garner the same draw as The Jersey Shore reunions of past, Pratt and the rest of the cast learned earlier this year that the reboot’s second season would be its last.

‘I’m still in shock. We just lost a f***ing TV show,’ he lamented. ‘It’s been an emotional rollercoaster.’

Endless pursuit: In a new interview with Esquire , the TV personality boasted about his successes as a small business owner, as well as his desire to land himself back on a buzzy reality series

Endless pursuit: In a new interview with Esquire , the TV personality boasted about his successes as a small business owner, as well as his desire to land himself back on a buzzy reality series 

Claim to fame: Pratt, 38, rose to fame on MTV's The Hills from 2007 to 2010 as the hated boyfriend (and now husband) of cast member Heidi Montag - a persona he admits was 'all calculated'; Heidi and Spencer pictured in 2009

Claim to fame: Pratt, 38, rose to fame on MTV’s The Hills from 2007 to 2010 as the hated boyfriend (and now husband) of cast member Heidi Montag – a persona he admits was ‘all calculated’; Heidi and Spencer pictured in 2009

He claimed that he was ‘arguing’ with several unnamed The Hills cast members who believed they could do the show ‘themselves’ without the help of MTV.

‘”We don’t need the network. We just need a boom mic and some cameras and we can do it ourselves,”‘ Pratt recalled one co-star telling him.

‘And I’m like, “Bro, I’ve been filming myself for five years. There’s nothing like being on a television show.”‘

Pratt hoped the revival was going to resurrect his reality TV career, but, unlike the cast of the Jersey Shore, many of his The Hills co-stars are not as willing to act out on camera as they did in the past.

Parenthood: The couple have been married since 2008 and are parents to four-year-old son Gunner; the family seen in 2019

Parenthood: The couple have been married since 2008 and are parents to four-year-old son Gunner; the family seen in 2019

Though the cancellation proved to be a major blow for the star, the father-of-one has an arsenal of potential projects in the works, including a reality show centered around the Eran Haroni-owned cannabis company, Cannabiotix.

In 2021, the company earned an impressive $36 million in revenue and is expanding rapidly.

Shooting on location at the brand’s headquarters in Cudahy, California, Pratt’s reality series aims to document Cannabiotix’s rise, as well as the dynamic between Haroni and his partner Neema Samari.

‘If God willing this became some big, cult hit, people will be like, “Who cares if he was ever on TV,” said Pratt of the project.

Reboot: Heidi and Spencer reunited with their The Hills castmates in 2019 for a reboot of the series on MTV, which also included several new additions to the cast

Reboot: Heidi and Spencer reunited with their The Hills castmates in 2019 for a reboot of the series on MTV, which also included several new additions to the cast

Unwilling to put all his eggs in one basket, Pratt revealed to Esquire that he’s also shooting a show called Judge Me, which is loosely based on the style of Judge Judy and will see the star provide ‘guidance and redemption for people who have embarrassed themselves.’

Pratt’s also said to be pitching an animated series for Hulu, as well as a video series for the content subscription platform, Patreon.

Aiding Pratt in his quest to find the next big reality show is his ‘innate understanding of the machinations of celebrity.’

Canceled: Though he'd hoped The Hills revival would garner the same draw as The Jersey Shore reunions of the past, Pratt and the rest of the cast learned earlier this year that the reboot's second season would be its last. 'I'm still in shock. We just lost a f***ing TV show,' he lamented. 'It's been an emotional rollercoaster'

Canceled: Though he’d hoped The Hills revival would garner the same draw as The Jersey Shore reunions of the past, Pratt and the rest of the cast learned earlier this year that the reboot’s second season would be its last. ‘I’m still in shock. We just lost a f***ing TV show,’ he lamented. ‘It’s been an emotional rollercoaster’

Differing views: He claimed that he was 'arguing' with several unnamed The Hills cast members who believed they could do the show 'themselves' without the help of MTV

Differing views: He claimed that he was ‘arguing’ with several unnamed The Hills cast members who believed they could do the show ‘themselves’ without the help of MTV

There's nothing like it! 'And I'm like, 'Bro, I've been filming myself for five years. There's nothing like being on a television show"'

There’s nothing like it! ‘And I’m like, ‘Bro, I’ve been filming myself for five years. There’s nothing like being on a television show”‘

During his time on The Hills in the mid-2000s, he admitted to working with paparazzi and tabloids to ensure he and Heidi made it into the headlines. He also claimed that many of the ‘salacious’ covers about his calculated The Hills persona were ‘fabricated’ with his help.

Pratt went as far as to claim that he was ‘supposed to be Kim Kardashian’ and that the famous family ‘copied everything Heidi and I did on The Hills’ in the early episodes of Keeping Up With The Kardashians. 

‘The only difference between us and the Kardashians, I’ve learned, is you’re only as famous as the media conglomerate bankrolling you.

Master of his craft: During his time on The Hills in the mid-2000s, he admitted to working with paparazzi and tabloids to ensure he and Heidi made it into the headlines. He also claimed that many of the 'salacious's covers about his calculated The Hills persona were 'fabricated' with his help; Pratt seen in 2019

Master of his craft: During his time on The Hills in the mid-2000s, he admitted to working with paparazzi and tabloids to ensure he and Heidi made it into the headlines. He also claimed that many of the ‘salacious’s covers about his calculated The Hills persona were ‘fabricated’ with his help; Pratt seen in 2019 

Prepared the blueprint? Pratt went as far as to claim that he was 'supposed to be Kim Kardashian' and that the famous family 'copied everything Heidi and I did on The Hills' in the early episodes of Keeping Up With The Kardashians; Kim Kardashian seen in May

Prepared the blueprint? Pratt went as far as to claim that he was ‘supposed to be Kim Kardashian’ and that the famous family ‘copied everything Heidi and I did on The Hills’ in the early episodes of Keeping Up With The Kardashians; Kim Kardashian seen in May 

‘I didn’t understand that once Viacom wasn’t in the Heidi and Spencer business, it was a wrap on the visions I had for us and our success. Comcast didn’t unplug the Kardashians until last year,’ he said.

Despite becoming a bonafide ‘bad boy’ in the press during the peak of his reality TV career, Pratt noted that his onscreen antics were tame in comparison to the scandals of today’s reality stars. 

‘What I was hated for wouldn’t even make it onto a show these days. These people are literally catching felony charges for embezzlement,’ said Pratt, who appeared to be referencing RHOBH’s star Erika Jayne and her ex-husband Tom Girardi’s ongoing legal woes.

Though he’s been in the celebrity-sphere for 15 years, Pratt is fully aware that the ‘new generation of influencers’ on social media have a full grasp on the modern pursuit of fame, along with the viewers who support and consume their content.

New territory: Though he's been in the celebrity-sphere for 15 years, Pratt is fully aware that the 'new generation of influencers' on social media have a full grasp on the modern pursuit of fame, along with the viewers who support and consume their content. 'Nowadays the audience is so much smarter. They get it, they understand it's about money,' Pratt explained. 'There's a meme that I love. Modern audiences say, 'They understood the assignment"'; Pratt seen with son Gunner

New territory: Though he’s been in the celebrity-sphere for 15 years, Pratt is fully aware that the ‘new generation of influencers’ on social media have a full grasp on the modern pursuit of fame, along with the viewers who support and consume their content. ‘Nowadays the audience is so much smarter. They get it, they understand it’s about money,’ Pratt explained. ‘There’s a meme that I love. Modern audiences say, ‘They understood the assignment”‘; Pratt seen with son Gunner

Success: As he continues to pursue his reality TV dreams, Pratt's Pratt Daddy crystal shop has proven to be his most lucrative venture in recent years

Success: As he continues to pursue his reality TV dreams, Pratt’s Pratt Daddy crystal shop has proven to be his most lucrative venture in recent years

‘Nowadays the audience is so much smarter. They get it, they understand it’s about money,’ Pratt explained. ‘There’s a meme that I love. Modern audiences say, “They understood the assignment.”‘

As he continues to pursue his reality TV dreams, Pratt’s Pratt Daddy crystal shop has proven to be his most lucrative venture in recent years.

Nestled in a Pacific Palisades shopping center, Pratt Daddy reportedly ‘will move more than $300,000 in merchandise’ in a ‘good month.’

Though he’s beyond grateful for the success, Pratt noted that his business is ‘predicated on celebrity’ so maintaining his status is vital to its success.

‘It’s not zero-sum. I can be on a reality show and still enjoy my family. But let’s not forget how powerful television is.

‘Why are the Kardashians still on TV? They’re billionaires! It’s because they know that being on camera is going to move product,’ he explained.

‘How will people know about the crystals if they don’t know we exist?’

Thriving: As he continues to pursue his reality TV dreams, Pratt's Pratt Daddy crystal shop has proven to be his most lucrative venture in recent years. Nestled in a Pacific Palisades shopping center, Pratt Daddy reportedly 'will move more than $300,000 in merchandise' in a 'good month'; Pratt's wife Heidi Montag modeling Pratt Daddy pieces

Thriving: As he continues to pursue his reality TV dreams, Pratt’s Pratt Daddy crystal shop has proven to be his most lucrative venture in recent years. Nestled in a Pacific Palisades shopping center, Pratt Daddy reportedly ‘will move more than $300,000 in merchandise’ in a ‘good month’; Pratt’s wife Heidi Montag modeling Pratt Daddy pieces

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